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Maulina Salsabila Alzahra (B&W) Maulina Salsabila Alzahra (Color)

Hi, I'm
Maulina Salsabila Alzahra

You can call me Caca — a Product Designer & UI/UX specialist who bridges user needs and business goals through intentional research, thoughtful systems, and meticulous interaction.

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Selected Work 03 projects
Mobile App 2 Weeks Real Project
Strike: Designing a Seamless Synchronization Booking System for Sports Scoreboards

Staff manually activated every scoreboard — a process riddled with scheduling conflicts and payment dead-ends. I redesigned the entire flow into an integrated B2B & B2C booking ecosystem that eliminated human error from court reservations entirely.

Deliverables
User Flow IA Concept Wireframe Interactive Prototype UT Validation
Strike Preview Strike Preview 2
90% Satisfaction Rate Zero Schedule Overlap
Mobile App 3 Weeks Case Study
Go-IKN!: Tourism Gateway for Indonesia's New Capital City

East Kalimantan had no dedicated tourism platform — travelers relied on friends and social media. I led UX research and design to unify attractions, itinerary planning, accommodation, and community guides into one seamless experience.

Deliverables
User Research Journey Maps Wireflows Prototyping Usability Testing
Go-IKN Preview Go-IKN Preview 2
85.5% SUS Score 5-User Validated
Web App AI Feature NDA
AI Navigator: Intelligent Financial Assistant for Wealth Management

Designed an AI-powered assistant integrated into a Wealth Management System to help relationship managers quickly analyze client portfolios, understand market conditions, and generate actionable insights.

Deliverables
User Flow Conversation Design High-Fid Prototype
AI Navigator Preview 2
40% Faster Analysis Embedded AI
Design System Ongoing NDA
Turning a Fragmented Design System into a Single Source of Truth

A fintech product was shipping features on top of a broken foundation — colors hardcoded, components duplicated 3–5×, zero state coverage. I rebuilt the entire token architecture and delivered 30+ components without pausing the roadmap.

Deliverables
Token Architecture Component Library Block Patterns Figma Restructure Dev Handoff
80+ Tokens Defined ~3× Faster Dev Handoff