Solving problems
through design.

My journey into design wasn't a straight line. It began with a fascination for how people interact with the world around them. I realized that good design isn't just about how it looks—it's about how it works and how it makes people feel.

This realization drove me to dive deep into user experience research and visual storytelling. I learned to balance business goals with user needs, creating a sweet spot where products truly thrive.

Over the past few years, I've had the opportunity to work with incredible teams, from fast-paced startups to established tech firms like PT Praisindo Teknologi.

I specialize in building scalable design systems that allow products to grow without losing consistency. My work on investment management systems and mobile booking apps has always centered on clarity and efficiency.

I believe in the power of data-driven design, using usability testing and user feedback to iterate and validate every decision.