Work About

01 / About

"The kind of work that gets remembered, not just reviewed."

I don't just design screens — I connect the dots between what a business needs and what a person actually feels using it.

02 / Experience

2+ years shipping design systems and enterprise platforms for web and mobile — as a product designer.

Location — Jakarta, Indonesia 🇮🇩 Relocation — Open, Global 🌐
Download CV
Work Experience
Praisindo Teknologi UI/UX Designer
Oct 2024 — Present
Strike UI/UX Design — Real Case Company
Jul — Aug 2025
Study
Computer Engineering Politeknik Elektronika Negeri Surabaya — GPA 3.78/4.00
2020 — 2024
Independent Study — MSIB Startup Campus
2023

03 / The Origin

Where it started

2022

Started in frontend development — writing code, pushing pixels, debugging layouts.

2023

Realized the work I cared most about wasn't building the thing, it was figuring out what to build and why.

2024

Moved fully into product design — first project in fintech, first real lesson in high-stakes UX.

Now

Helping enterprise teams turn complex workflows into experiences people actually want to use.

04 / How I Think

Principles I design by

I don't trust a design until I've tried to break it.

Confusion is a symptom. I design for the cause, not the complaint.

A clean screen with the wrong flow is still a bad product.

05 / Core Competencies

Product & UX Design
Design Systems & Tokens
User Research & Testing
AI & Intelligent Systems
Rapid Prototyping

06 / What I Get Hired For

Three ways I show up

Enterprise Design

Complex internal tools, dashboards, and workflows for teams where clarity is non-negotiable.

Freelance UI/UX Design

Independent projects for founders and small teams who need a design partner, not just a hire.

Digital Product Design

End-to-end product thinking — from first wireframe to a shipped, working experience.

07 / Right Now

Currently focused on Financial Technology & Enterprise Products — deep in the kind of problems where one wrong decision costs someone real time, or real money.

08 / My Toolkit

Figma
FigJam
Maze
Miro
Notion
Framer
Adobe Illustrator

09 / Manifesto

Design isn't an end in itself it's a way of paying attention. I'm not here to decorate a product. I'm here to understand it well enough that the complexity disappears.