My journey started in Computer Engineering. Being in a technical major, I explored many fields, including a stint as a Front-End Developer intern. However, I realized that my true interest wasn't in writing the code, but in the logic of how people interact with it.
Since Design wasn't part of my formal college curriculum, I took it upon myself to Self-teach. I dove deep into UI/UX research, joining independent studies (Kampus Merdeka) to understand the bridge between visual aesthetics and user psychology.
My background allows me to speak the language of developers, ensuring every design is both intuitive and technically scalable.My process is built on structured empathy; I identify user pain points through direct interaction, then architect Design Systems and Tokens before touching high-fidelity visuals. I believe in a continuous cycle of User Testing and Iteration to ensure every solution is validated.
While I have a background 1 year experience in Investment Management, I don't limit my craft to one industry. I thrive on solving complex problems for any digital product—whether it's B2B, SaaS, or consumer apps. I believe in a continuous cycle of User Testing and Iteration to ensure that my designs aren't just pretty, but truly solve the user's needs. My goal is to bridge the gap between human needs and technical scalability, no matter the domain.